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THE COMPANY
The name honours Kiichiro Toyoda, who founded the Toyota Motor Corporation in 1937. He set up the brand basis and the business model which, seventy years later, occupy a top position as regards reliability, client satisfaction and business volume. Kiichiro Motor was created at the beginning of 2000 by two ex-employees of Toyota Motor Corporation, with a view to giving the Spanish client the chance to acquire models otherwise difficult to find, either on account of their rarity or non-existence on the Spanish market or their high prices, and at the same time provide the guarantee and trustworthiness to be expected from the number one brand in reliability and client satisfaction, respecting and keeping up the values that have made the Toyota-Lexus group a legend in their time. And also incorporating it´s strategic partner, Subaru, of whom is it´s main shareholder.

Your peace of mind is also ours; your satisfaction is our benchmark.

This is not just a slogan; it’s our company’s cornerstone.

The client should take the purchase decision merely on the strength of his preferences, not on whether the product is in good condition or not, which is why we have designed a complete evaluation and analysis system for our vehicles. The client’s peace of mind regarding the state of the vehicle is also the salesperson’s.

Your satisfaction is of key importance at Kiichiro Motor. We do not spend a single cent on marketing (one expense less for the end customer) because we rely entirely on the tried and tested word-of-mouth system, slow but highly reliable if things are well done. This is why your satisfaction is our benchmark, because we need your recommendations to grow, so we put every effort into achieving it.


Everything at Kiichiro Motor revolves around this aim. Our company is hugely flexible, which enables us to satisfy the particular demands of every client. We adapt to your requirements, from the product on sale (whatever car you’re looking for, be it new or old, common or rare, just tell us and we’ll find it) to our business hours (we adapt to your timetable, not you to ours; our only timetable is yours).

Our flexibility and efficiency are legendary, addressing any doubts, suggestions or criticisms our clients aim at us.



Following this line, we are committed to answering any request for information or any order in no more than 24 hours. And this commitment also applies to suggestions and criticisms. We are firmly convinced that any criticism levelled at us is a contribution towards improving the company and will ultimately lead to its future success. So our Operations Director’s e-mail address features in the “Contact us” section, because the best way of improving things for you is to make sure that news, whether good or bad, quickly reaches the person who is in the best position to take a decision.

What we are trying to do is to be what you want us to be; we want you to feel us as your own company, to satisfy demands and make dreams come true. Because there’s no reason why you should make do with the cars available, or the features of a market as narrow as the Spanish one. You yearn for a specific model with a sunroof, but it’s not available on the Spanish market? You like a specific car, but you’d prefer it with a different engine or gearbox? When you were travelling abroad, you saw a model you’d love to have but it’s not available here or it’s too expensive?


Whatever your case, don’t just adapt yourself to the offer available. Don’t take anything less than exactly what you want: and welcome to the place where you’re going to find it.